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Creator Terms & Conditions

Last updated 2026-09-03

Welcome to Align, a platform operated by Align Jamaica Limited (“Align”, “we”, “us”, or “our”).

These Creator Terms & Conditions (“Terms”) govern your registration as a Creator, participation in campaigns, creation of content, receipt of payments, and use of the Align platform (“Platform”).

By creating a Creator account, using Align, or accepting a campaign opportunity, you confirm that you have read, understood, and agree to these Terms.

1. Creator Eligibility

To use Align as a Creator, you must:

  • Be at least 18 years old;
  • Provide accurate and truthful account information;
  • Own or be authorized to operate any social media account submitted to Align; and
  • Be legally able to provide content creation services and receive compensation.

Align reserves the right to verify Creator information and restrict or remove accounts that cannot be reasonably verified.

2. Creator Accounts

Creators are responsible for maintaining accurate account information and protecting access to their accounts.

You may not impersonate another person, create fraudulent accounts, misrepresent your identity, audience or social media presence, or allow another person to complete campaigns using your Creator account without authorization.

3. Campaign Opportunities

Align allows Brands to make content creation and promotional opportunities available to eligible Creators.

Campaign opportunities may include specific requirements relating to:

  • Content type and quantity;
  • Social media platform;
  • Creative direction;
  • Posting dates and deadlines;
  • Tags, mentions, hashtags and disclosures;
  • Content approval;
  • Required live period;
  • Content usage rights;
  • Exclusivity;
  • Compensation; and
  • Performance requirements.

Creators are responsible for reviewing these requirements before accepting a campaign.

Accepting a campaign means you agree to complete the campaign according to the requirements presented to you.

Registration on Align does not guarantee selection for campaigns or any minimum level of income.

4. Creator Content

Creators are responsible for all content they create or submit through Align. Content must:

  • Be original or properly licensed;
  • Meet the requirements of the applicable campaign;
  • Not infringe the intellectual property, privacy or other rights of another person;
  • Not contain knowingly false or misleading information;
  • Comply with applicable advertising and disclosure requirements; and
  • Comply with the rules of the social media platform where the content is published.

Creators are responsible for properly identifying sponsored or paid content where required.

5. Content Approval & Revisions

Some campaigns may require content to be submitted for approval before publication.

Where approval is required, Creators must not publish campaign content until the required approval has been received.

Brands may request reasonable revisions where content does not meet the agreed campaign brief. The number of revisions or other approval requirements may be specified within the individual campaign.

6. Content Ownership & Usage Rights

Unless otherwise stated in a campaign, Creators retain ownership of the original content they create.

Each campaign may provide the Brand with specific rights to use Creator content. These rights may include permission to repost or display content on the Brand's owned social media channels, websites or other agreed digital properties.

By registering as a Creator on Align, you agree that a Brand may continue to use, display and repost the content you create for their campaign on their owned channels for up to 1 year after the end of the campaign period.

Additional uses, including paid advertising, boosting, whitelisting, television, out-of-home advertising, modification, extended usage or other commercial uses, may require additional rights and compensation.

Creators should review the usage rights associated with a campaign before accepting it. By accepting a campaign, you agree to the specific usage rights presented for that campaign.

7. Campaign Content Live Period

Campaigns may require content to remain publicly accessible for a specified period.

Creators must not delete, archive, hide or materially alter campaign content during this period without authorization.

Failure to maintain content for the agreed period may affect payment or eligibility for future campaigns.

8. Performance Tracking

Align may collect, record, process and display performance information relating to Creator campaign content. Performance information may include:

  • Views, likes, comments, shares and saves;
  • Reach, impressions and engagement;
  • Posting date and post URL; and
  • Other campaign-related performance information.

Align may obtain this information from publicly accessible sources, Creator-submitted analytics, third-party data providers or authorized social platform integrations.

Creators acknowledge that campaign performance may be periodically monitored and recorded for reporting, payment calculation, campaign evaluation and fraud prevention.

9. Performance Verification

Some performance metrics may require additional verification. Creators may be asked to provide screenshots, screen recordings or other evidence from their social media analytics or insights.

Align may classify metrics according to their verification method: Publicly Verified, Insights Verified, Platform Verified, Pending Review or Self-Reported. These classifications may be visible to participating Brands.

10. Fraudulent or Manipulated Engagement

Creators must not artificially increase or misrepresent campaign performance. Prohibited activity includes:

  • Purchasing views, followers, likes, comments or shares;
  • Using bots or automated engagement services;
  • Participating in fraudulent engagement schemes;
  • Submitting altered or fabricated analytics;
  • Submitting another Creator's content or analytics;
  • Manipulating campaign tracking systems; or
  • Knowingly providing inaccurate performance information.

Align reserves the right to investigate unusual or suspicious campaign activity. Metrics reasonably determined to be fraudulent or manipulated may be excluded from campaign performance and payment calculations.

Serious or repeated violations may result in campaign removal, withheld payment relating to fraudulent activity, account suspension or account termination.

11. Creator Compensation

Compensation will be communicated before a Creator accepts a campaign. Campaign compensation may include fixed payments, performance-based payments, cost-per-view or CPM payments, bonuses, products or benefits, or a combination of compensation methods.

Creators should review the compensation terms before accepting a campaign.

12. Performance-Based Compensation

Some campaigns may compensate Creators based on content performance. Where applicable, the campaign will identify the qualifying metric, applicable rate, measurement period and any minimum or maximum compensation.

Only eligible and verified performance may be included in performance-based payment calculations. Performance determined to be fraudulent, artificially generated or otherwise ineligible may be excluded.

13. Payments

Payment timelines and requirements will be communicated as part of each campaign. Creators are responsible for providing accurate payment information.

Creators are responsible for any personal taxes, statutory obligations or other liabilities associated with income earned through Align unless applicable law requires otherwise.

Payments may be temporarily placed under review where there is a legitimate dispute relating to campaign completion, performance verification or suspected fraud.

14. Campaign Cancellation & Non-Completion

Creators who accept a campaign are expected to complete the agreed deliverables. If you are unable to complete a campaign, you should notify Align as soon as possible.

Repeated failure to complete accepted campaigns may affect your eligibility for future opportunities.

If a Brand cancels a campaign after approved work has already been completed, payment for completed work will be handled according to the applicable campaign terms.

15. Creator Ratings & Performance

Align may maintain Creator ratings, performance scores or other indicators to help evaluate Creator performance. These may consider campaign completion, content quality, timeliness, communication, Brand feedback, verified performance, reliability and compliance with campaign requirements.

Creators may not attempt to manipulate Align's ratings, reviews or performance scores.

16. Brand Relationships

Creators are expected to communicate professionally and respectfully with Brands and other Align users.

Creators may not misuse confidential Brand information or intentionally interfere with campaigns, other Creators or Align's operations.

Align may establish reasonable rules relating to direct engagement between Brands and Creators introduced through the Platform.

17. Confidentiality

Creators may receive confidential information relating to upcoming campaigns, products, launches, events, marketing activities or other Brand information.

Confidential information must not be publicly disclosed before authorization. Creators must respect any embargo, release date or confidentiality requirement communicated as part of a campaign.

18. Brand Safety

Creators must not knowingly associate campaign content with unlawful, discriminatory, hateful, defamatory, fraudulent or seriously harmful content.

Individual Brands may establish additional reasonable brand-safety requirements as part of their campaign brief.

19. Independent Creator Relationship

Unless otherwise expressly agreed, Creators using Align operate as independent service providers.

Nothing in these Terms creates an employment, agency, partnership or joint venture relationship between a Creator and Align Jamaica Limited.

Creators determine whether they wish to apply for or accept opportunities made available through Align.

20. Account Suspension or Termination

Align may restrict, suspend or terminate Creator accounts for material or repeated violations of these Terms. Reasons may include:

  • Fraud or fake engagement;
  • Providing false information;
  • Repeated failure to complete accepted campaigns;
  • Intellectual property violations;
  • Abuse or harassment;
  • Manipulation of Align's systems;
  • Unauthorized disclosure of confidential information; or
  • Other serious violations of Platform or campaign requirements.

Where appropriate, Creators may be given an opportunity to provide additional information or appeal a decision. Where an account is removed, Align will email the registered address with the reason for the decision.

21. Privacy & Creator Data

Align may collect and process information necessary to operate Creator accounts, facilitate campaigns, verify performance, process payments, prevent fraud and improve Platform services.

Personal information will be handled in accordance with Align's Privacy Policy and applicable data protection requirements.

Information reasonably necessary to operate a campaign may be shared with the Brand responsible for that campaign.

Align will never require Creators to provide their social media passwords.

22. Align Intellectual Property

The Align name, branding, software, interface, technology, databases, designs and proprietary materials remain the property of Align Jamaica Limited or its licensors.

Use of Align does not grant Creators ownership of any Align intellectual property.

23. Availability of Align

We aim to provide reliable access to Align but cannot guarantee that the Platform or any particular feature will always be available without interruption.

Features may be modified, updated or discontinued as Align evolves.

24. Third-Party Platforms

Campaign activity may involve third-party platforms such as Instagram, TikTok, YouTube and other social media services.

Align does not own or control these services and is not responsible for changes to their functionality, availability, policies, algorithms or performance reporting.

Creators remain responsible for complying with the applicable terms and policies of any third-party platform they use.

25. Limitation of Liability

To the fullest extent permitted by applicable law, Align Jamaica Limited will not be responsible for indirect, incidental or consequential losses resulting from use of Align.

Nothing in these Terms limits any rights or liabilities that cannot legally be limited or excluded.

26. Changes to These Terms

These Terms may be updated periodically as Align, applicable laws or services evolve.

Where material changes affect Creator rights or obligations, Creators may be notified and asked to review and accept the updated Terms before continuing to use certain features.

27. Governing Law

These Terms are governed by the laws of Jamaica, unless otherwise required by applicable law.

Any dispute relating to these Terms or use of Align will be handled in accordance with applicable Jamaican law and any applicable dispute resolution procedures established by Align Jamaica Limited.

28. Acceptance of Terms

By creating a Creator account, using Align, or selecting “I Agree”, you confirm that you have read, understood and agree to these Creator Terms & Conditions.

You also acknowledge that individual campaigns may contain additional requirements relating to deliverables, deadlines, compensation, content usage and performance. Where you accept a campaign, those campaign-specific terms will apply in addition to these Terms.

See also our Privacy Policy.